Hi, I’m Leon, from Somerset, UK.
A highly experienced Senior Product Designer, passionate about creating intuitive, impactful designs that contribute to a sustainable future.
In 2006, I moved to Hong Kong, beginning my design career and founding my own creative agency. Starting from scratch, I grew it into one of the city’s leading, award winning agencies. By its second year, the agency generated seven figures in revenue, marking a major milestone in my entrepreneurial journey.
Building a Creative Agency
Alongside running the agency, I partnered in several startups, including OPHub, specialising in cloud computing and digital marketing, and Y5Buddy, a global travel Wi-Fi rental service. I also co-founded HKVoice, Hong Kong’s largest business review platform, which grew rapidly and was acquired in 2013.
Expanding into Startups
In 2017, I returned to the UK, moving into the contracting world and working with major brands like HSBC Private Banking, BP, Marsh McLennan, and JP Morgan. I've delivered SaaS, web, apps, e-commerce, B2B and B2C solutions for complex, regulated industries, applying strategic design to solve business problems while refining human centred design processes and leveraging AI for innovation.
Returning to the UK
“Basically, I design products that are cool and user friendly, with the help of the users, that will impact the business and return on investment.”
Clients I have worked with
“He was fully confident in 2009 to start up a business to become a leader within his industry due to his commitment to every one of his clients.”
Leon Lee
Vice President of Financial Partnerships
Digital Payments at Nuvei